Howard University Springfest

Springfest created by Howard University’s Undergraduate Student Assembly (UGSA) is an annual weeklong series of events that not only highlights the change of the season and but also celebrates and promotes growth through various creative events. These events include a Charity Basketball Game, Art Show, Poetry Show, Carnival, Pop-Up Shop, Fashion Show, Charity Alumni Dinner, Soiree, and Community Service. I was given the opportunity to provide creative direction and graphic designs.

The following pictures are the different social media posts that I created for the Howard

University Springfest. Instead of using paper flyers, we specifically used only social media

flyers to spread word about events. The results speak volumes about this decision. The

amount of students that attended the events this year were double that of the 2016 and

2015 Springfest. Staff and volunteers posted these flyers on the Official Springfest Twitter

and Instagram, as well as, on personal accounts.

Below are T-shirts that were designed specifically for this week of events. There designed

in such a way that people could wear them past these events as a regular shirt.

The videos below display a live drawing of the concepts display on the T-shirts above.

These photos were apart of the Official Springfest photoshoot.

Creative direction and style by Evan Lawson

Photography by Catherine D.

Models: Christian Boyd and Module Oluwalade

Location: Howard University campus

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